Windy City, Chicago’s first CrossFit gym, was facing an increasingly crowded market and looking to differentiate themselves. Their website was a key component of re-thinking their overall brand experience, a process that was being led by the talented team at Knoed Creative. Together, along with Surprise Highway, who handled the back-end development, we helped deliver a site that has supported the gym’s evolution and positioned them well for future success.
Role: Front-End Development
Launch: windycitycrossfit.com
“I've been spoiled by working with Brett – I have yet to meet another developer who just gets it like he does – who has the same attention to detail and level of technical knowledge paired with exceptional design sensibility. Beyond that, he's just a great guy to grab a beer with.”
Kyle Eertmoed—Partner + Designer, Knoed Creative
The site features a dashboard where users can view upcoming workouts and share their results with other members. Careful consideration was taken to create a user experience that successfully translated across devices, even as the content hierarchy and layout changed considerably in some cases.
The site you've been clicking around is lovingly powered by ExpressionEngine. The type is set in Brandon Grotesque and Adobe Garamond and served up to your browser or device of choice by Typekit.
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